See what a buyer would flag — before they do.

Eight questions about how the business runs today — no financials needed. We translate the answers into the readiness gaps a serious acquirer (strategic, private equity, or search fund) would flag, and how much each would discount you because of them.

Believable

Trust in numbers + story

Our financial statements are prepared by...
Buyer questions about operations, finance, and customers could be answered today by...

Transferable

Survives without the owner

Our customer relationships are primarily held by...

Strategic-buyer divergence: a competitor/adjacent acquirer already has account managers who can absorb your customers. PE and Search Fund need transferability before the deal closes.

If the owner stepped away for 60 days, day-to-day decisions would be made by...

Durable

Predictable cash flow

Our revenue mix is...

If your work is naturally project-based (construction, M&A advisory, consulting), one-time engagements are normal for your model — we weigh lumpy revenue less heavily than for a business that could be recurring.

Our largest single supplier or distribution channel accounts for...

Market Position

Moat + pricing power

When a customer considers switching away from us, the barriers they face are...
When we raise prices, our customers typically…

Answer all 8 questions to see your result.